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Get the Squire's Box

FREE shipping! Four brand-new flavors every mid-month — never the same box twice — plus a fifth extreme-small-batch bag you're only guaranteed to get in the Squire's Box.

Make money. Get free candy. Help us sell.

Read the rules first before joining

The SourBoys Squires Program

A Tourney for small creators. Make SourBoys content. Win real prizes. Get paid.

We spend way too much money on TikTok, Meta, and Google advertising. We'd rather spend it on you. Sounds kind of cringe, but it is true.

SourBoys has a universe: Zalk, the possum wizard, the SourForge, the Borelords, four new flavors every month, artists drawing new characters all the time. We want small creators making the best, most viral SourBoys content on the internet. If your videos sell candy, you get paid. If your videos are great, you win things no other brand can give you.

The Deal

Free candy! Two paths... and the tourney.

First things first. Sign up. Get approved. We ship you candy, free. You get your own Squire's link and a choice of how to play it:

Earner mode. You make 10% on every sale your content drives. Your audience gets a 5% discount.

Patron mode. Your audience gets a 10% discount, and you only take 5%!

This way, there are two paths for the SourBoys Squire. The goal is to sell candy, and the discount might move more candy, but you might make a little less money. It's a challenge. Choose earner or patron and figure out which one works for you best.

Approved Squires get the toolkit: character art, the lore bible, sounds, logos, custom green-screen footage of Zalk, Kris, and Caleb tied to each month's lore. The canon grows every month, and winners' flavors and characters go into it permanently. Your character could be on a bag in next month's Squire's Box!

Who this is for: small creators — under 20,000 subscribers is our sweet spot. If you make strange, ambitious, genuinely good stuff that algorithms bury, this is exactly what we're looking for. Musicians, short filmmakers, stop motion artists, artists of any kind!

The Tourney

Every month opens with a lore drop

New canon, new characters, new flavors. Make whatever you want with it: skits, lore films, songs, animations, reactions, ads better than our ads. Post it. Submit it. Climb the leaderboard.

Selling candy climbs you up the monthly leaderboard. Every month we review the top 10 Squires in a video on the SourBoys YouTube channel and choose the winner ourselves — Caleb, Kristina, and the SourBoys creative team. Nobody's algorithm decides who wins.

Win the month: design the next Squire's Box exclusive flavor with us, get a free month of the box, taste your flavor before anyone on earth. Since we're handling this in-house, this process is subject to delays that may come with production.

Win the year: the 12 monthly winners face off. The champion gets a seasonal flavor on our site with a real royalty deal — you choose the flavor, help with R&D, and design the art with the SourBoys artists. Full details to be announced soon.

Stand out consistently: we want to hire Squires. Long-term paid ambassador contracts are the ideal goal for us. We want to work with really talented people.

Everything your content earns on your own channels stays yours. Ad revenue, followers, growth. All of it. The Tourney is brand new — brackets, entries, and viewer interaction are still being built, so expect some setup time and a few delays in the first months.

Made by Humans

SourBoys is made by people. It's a shame to see so many people accuse the SourBoys artists of artificial AI-generated nonsense on our packaging, but everything we do is made by real people. The candy, the art, the world of Grimtart. This is a very small team with zero investors, zero corporate influence, trying to maintain heart in a small business and grow it in a unique and fun way. Our art never goes into AI systems, and AI-generated entries can't win. If you make things by hand, with your own weird brain, you're our people.

The epicly honest part: this is marketing. You'd be selling candy, and we make money when you do. Selling candy pays our employees and our artists. That's the reality, and we'd rather sell it through you than through Meta. Plenty of brands dress this up and pretend it's a community thing. We'd rather try to make it genuinely a community thing.

Squires FAQ

The short version of the Squires Agreement

The Squires Agreement

The full legal version — the FAQ above is the summary. If they differ, this section governs.